MSc International Marketing
- Awarding body: Anglia Ruskin University, London
- Campus: London
- Duration: 1 Year (Full-time) or 2 years (Part-time)
- Intakes: September, January, May
Overview
In an increasingly connected world, with average levels of disposable income on the increase, Hospitality and Tourism have become vital sectors to national economies. However, these sectors are also intrinsically vulnerable to disruptions to the external environment through events such as pandemics, war, and recessions.
This course is designed for those looking to move into senior management positions in the Hospitality and Tourism sectors within an international context. The course will enable graduates to develop strategies in these dynamic sectors, taking account of contemporary issues and emergent crises. The course focuses on key themes of sustainability and ethics, both of which are increasingly important to an informed customer base.
The course includes core topics around marketing, branding, and the use of digital platforms, along with human capital management issues and the changing patterns of the available talent pool across national boundaries. The course is assessed by a variety of methods, including written coursework, presentations, and workplace simulations.
Structure and content:
Over the course of your LLM, you will study a total of 6 modules. See below for the modules which you will study:
| Modules |
|---|
Principles of International Marketing |
Developing Digital Strategies, Innovation and E-Commerce |
Customer-Centric Marketing and Strategic Brand Management |
| Modules |
|---|
Postgraduate Integrative Project |
Postgraduate Study Skills, Research Methods and Ethics |
Postgraduate Integrative Project. |
Teaching and assessment:
Timetable:
Full-time Schedule:
Standard delivery
Studying on campus 2 days a week which is Monday – Friday (10:00-17:00)
Part-time Schedule:
Studying on campus 1 day a week which is Monday – Friday (10:00-17:00)
Employability
There is no better way to enhance your marketing skillset and experience than studying for a degree designed towards the modern practices of marketing. This degree has been developed by academics, together with senior industry professionals, to encapsulate the exact requirements that are required by global marketing organizations.
Preparation for an executive role is implicit throughout the degree, through delivering exciting, relevant, and forward-thinking modules that will give students the skills and knowledge to fulfil their potential and further their careers. Moreover, an MSc will provide the opportunity to progress to a DBA or PhD, and we can advise on your next steps with these too. During your studies, there will be the opportunity to participate in the employability scheme.
Course Fees:
For 2023-2024 entry, the maximum government-approved undergraduate tuition fee for home students is £9,250 per year. The University is able to charge this fee subject to an approved Access and Participation Plan for 2023-2024 and its current rating in the Teaching Excellence Framework.
EU nationals who meet residency requirements (have settled or pre-settled status) may be eligible for ‘Home’ fee status.
Please read the student finance for EU students web page on https://www.gov.uk/ for information.
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.
