BSc (Hons) Business and Marketing
- Awarding body: Anglia Ruskin University, London
- Campus: London
- Duration: 3 Years or 4 Years with Foundation
- Intakes: September, January, May
Overview
At ARU London, we realise that the marketing function of an organisation is a dynamic, creative and fast-moving process. This course’s syllabus evaluates the key marketing skills of forward-thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and digital marketing.
Our lecturers are experts in their fields and all have industry experience. With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. With marketing knowledge and skills grounded in key business concepts, this course lays the balanced foundations for a successful career.
On successful completion of this course, you might choose to move onto our postgraduate studies, such as our Master of Business Administration (MBA) – International Marketing.
Structure and content:
This degree is in the “business suite” of programmes at ARU London which all have a common first year:
- This allows you to gain a broad understanding of the key areas of business.
- We know it can be difficult to decide the exact direction you wish your studies to take. Our structure allows you to transfer to one of our “business suite” degree courses, should you wish to.
- You are not committed in your area of specialisation; you can do so after your first year at ARU London.
See below for the modules you will study:
| Year 1 |
|---|
Sustainable Business in the Contemporary Environment |
Academic and Professional Skills |
Economics for Business |
Business Finance |
| Year 2 |
|---|
Legal Aspects of Business |
Managing Human Resources |
Principles and Practice of Marketing |
Marketing Communications and Branding |
Sustainability in Career Development |
| Year 3 |
|---|
Consumer Behaviour |
Executing Business Strategy |
Digital Marketing |
Undergraduate Major Project (Leadership in Practice) |
Teaching and assessment:
Timetable:
Standard delivery:
Studying on campus 2 days a week which is Monday – Friday (10:00-17:00)
Employability
The course will prepare you for a career in marketing management in sectors such as FMCG, financial services, telecoms and tourism. You might choose to focus on a specialist area such as advertising and sponsorship, brand and product management or digital marketing. On the other hand, some roles involve the whole marketing mix. Job titles to look forward to include marketing executive, marketing officer, marketing assistant and brand manager.
| Associated Jobs: |
|---|
| 1. Advertising Account Manager |
| 3. Copywriter |
| 5. Market Researcher |
| 7. Marketing Executive |
| 9. Media Planner or Buyer |
| Associated Jobs: |
|---|
| 2. Social Media Manager |
| 4. Event Manager |
| 6. Public Relations Account Manager |
| 8. Product Manager |
Course Fees:
For 2023-2024 entry, the maximum government-approved undergraduate tuition fee for home students is £9,250 per year. The University is able to charge this fee subject to an approved Access and Participation Plan for 2023-2024 and its current rating in the Teaching Excellence Framework.
EU nationals who meet residency requirements (have settled or pre-settled status) may be eligible for ‘Home’ fee status.
Please read the student finance for EU students web page on https://www.gov.uk/ for information.
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.
